Discovery Communications has acquired the environmentally-focused blog TreeHugger, in a deal that the New York Post reports was worth $10 million. Discovery Communications is the parent company of the Discovery Channel.TreeHugger has been online for nearly 4 years and has become a top site for environmental news, information, and tips. Blog founder Graham Hill says he'd been approached by more than 15 large companies interested in purchasing the site over the last year. He says he decided to accept Discovery's offer because the company reaches 1.5 billion people around the world and has the skills to bring TreeHugger's pro-sustainability message to a wider audience.
Discovery is launching a 24 hour "green" channel, and the TreeHugger team will continue to publish regular blog updates, but will also influence the new Planet Green web site.
Reader Comments (Page 1 of 1)
8-02-2007 @ 3:09PM
atwork said...
Yippie!
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