Rumors that Apple is wearing the pants a little too often in their iPhone relationship with AT&T have received a boost, now that the wireless carrier seems to have stopped promoting the pricey phone on their main page barely a month after its June 29th launch. While we know that Apple negotiated an unprecedented deal for a percentage of every iPhone customer's monthly contract, many suspect AT&T is becoming less and less happy with the rest of Apple's plans. Note, for example, the iPhone's lack of any integration with AT&T's profitable video, audio and ringtone offerings - all things that Apple either sells through their iTunes Store right now or, in the case of ringtones, is widely expected to with a future software update. The more software and media-based services Apple prepares to unleash, the more monthly, revolving revenue passes by AT&T's bottom line.

Of course, another possibility here is that the iPhone has received all the promotion it needs from AT&T. The device has arguably succeeded in Apple's marketing efforts to get it inserted into all the major media hubs, from the Today Show to Steven Colbert. Still, after adorning the pages of Cingular-turned-AT&T during the six month period since its announcement in January of this year, the iPhone's sudden disappearance from the main page and even the phone-specific page is raising our eyebrows.