Filed under: Business, Internet
AdPinion: Help pick the ads you'd like to click on by clicking on ads
The best way to do to that is to ensure that the advertising on your site is relevant to the content you cover. People reading a technology website aren't as likely to click on ads for new shoes as they are for notebook computers.
While Google and others focus on contextual ads that are selected based based on keyword content on your site, AdPinion takes another approach: let your readers vote on the ads they prefer. In time, you'll only be serving up the best ads for your site, as chosen by your readers.
At least that's how it's supposed to work. There's at least one major flaw in this plan. In order to select the ads you're most likely to pay attention to, you have to not only read the ads showing up on a given page, but also click on them.
While we can see how AdPinion would be attractive for advertisers trying to target niche audiences, we're just not sure that consumers are going to spend much time clicking on the thumbs up/down buttons on ads.
[via TechCrunch]
With Halloween fast approaching, it's a great time to get in some practice defending your territory against zombies. In Graveyard Shift, you take aim at zombies and other creepy-crawlies, blasting them into splatters of cartoony green guts. It's a casual first-person shooter, and it's very easy to get the hang of - use the mouse to aim, click to fire. Graveyard Shift has at least 15 levels, and it might even have some secret stages I haven't unlocked yet.
They key to getting good at Graveyard Shift is learning to use ...
