Information overload gets beat up with the help of Engagd. This converter allows developers of application and mashups to filter feeds and serve more personalized content.

Engagd has just broken into Alpha. This lifestream converter specially designed for developers merges clickstreams and other data forms together into an APML file. This file can then be used to rank and filter RSS feeds. It can also be used to submit information into other sites to create more personalized online information.

With many sites collecting data on users, Engagd will allow users to take control over their Attention Profiles. Through an Engagd API, developers will be able to add these Attention Profiles to applications and mashups through an API.