Filed under: Business, Internet, News
Microsoft backing ad based municipal wi-fi service
If you live in Portland, Oregon or Oakland County, Michigan you could soon be surfing at high-speed from the comfort of a parkbench without paying a dime. Microsoft has teamed with JiWire to begin testing municipal wi-fi deployment with ad revenue as it's primary funding source. Ad delivery technology by JiWire will be used to really squeeze every last dollar out of the valuable eyeballs of wi-fi users. Google, already offering a somewhat similar service in San Francisco, is handling their own ads, and Microsoft's partnership could signal a larger push to compete head-to-head in yet another market against the Google kids.