Tailgate is helping the banner ad make a fresh new comeback

Filed under: Business, Design, Developer

Tailgate is helping the banner ad make a fresh new comeback

by Chris Gilmer Jul 12th 2007

We have learned to pay little attention to those banner ads that loom at the top and sides of websites everywhere. But brewing deep in London, England a team of eCommerce junkies are making the giant leap to revive them, giving them the street cred they lost many moons ago.

Tailgate has developed an intriguing way to spice up those traditional banner ads that for some were a no-click zone. Their new system incorporates the ability to buy directly from the ads, without clicking away to another website. Do your transaction, credit card details and all, while continuing to browse on the site you are on. Check out a sample and see for yourself.

What are your thoughts; will this revolutionize the banner ad yet again? Would you feel comfortable purchasing directly from an ad? It's a nice fresh look at the banner ad, however, personally I like to check out the online companies I deal with, and do a little background checking of my own before purchasing.

[via techcrunch]

Tags: ad, banner, get tailgate, GetTailgate, online, tailgate, website

Reader Comments (Page 1 of 1)

Lee said 7:21PM on 7-12-2007

nope ;)

notnamed said 1:05AM on 7-13-2007

Yeah, but how can you add "Sock the monkey and WIN!!!" to a shopping cart?

Gary said 10:33AM on 7-13-2007

People will buy from banners on sites they trust.

Also, this type of technology is also being used for the mobile content site www.bikinicocktailgirls.com to sell mobile content directly from a banner. Further, the banner can be syndicated, as I’ve seen it on a number of MySpace sites.

Enjoy…………..G

James said 12:40PM on 7-13-2007

All I care about is, can I AdBlock the IFRAME this shows up in?

gemery said 12:25PM on 7-16-2007

I was really exicited about this when i saw it...Then i went to the site this morning and the whole thing site is down..what a joke. How am i going to convince someone to use this if they cant even keep the static web page up...

gemery said 5:49PM on 7-16-2007

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