It's funny watching companies come out of the woodwork to take on internet TV platform Joost. It's not even clear if there's a market for full-screen video players yet, but nobody wants to let Joost become the next YouTube without getting in on the action.

Blinkx is the latest online video site to announce a full-screen video player, no web browser required. BetaNews gota sneak peak at Blinkx's upcoming BBTV the other night.

Blinkx is best known right now for its video search engine. BBTV will utilize the same video indexing features as the web service, allowing you to search for specific text in a speech track. This will also help Blinkx to integrate a contextual advertisements.

BBTV will deliver video using a peer-to-peer system, much like Joost.