Filed under: Business, Finance, Internet, Web services, Google
Why is Google really buying DoubleClick?
Do we care why Google bought DoubleClick? Well, it could be nice to know a little background history on the deal in progress.Alex Kinnier, Google's Group Product Manager made a blog post yesterday as to why they decided to buy Doubleclick. Basically, DoubleClick has been a leader in the online advertising game from the beginning, helping advertisers get onto large sites such as AOL, Yahoo, MSN, CNET and ESPN.com.
Google's display advertising was seen as a little speck compared to the giants of online display advertising, AOL, Yahoo and MSN, and they wanted to change that. Google feels that DoubleClicks products and technology complement their own quite nicely, that paired with DoubleClicks delivery mechanisms can help current AdWords customers obtain more precise metrics enabling them to get a better idea how their advertising campaigns are fairing out. DoubleClicks superior knowledge in the industry will also be able to help Google's initiatives out by communicating with agencies and publishers to create more innovative ad serving technologies. Through the DoubleClick deal Google will also be able to help out with unsold media using DART, a hosted enterprise-class advertising management and serving solution for publishers.
So there you have it. It's all about helping the advertisers out. And maybe a little about lining Google's pockets with some extra R&D and Engineering dollars, judging from all of the new releases lately.
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So, just how good at time waster games are you? Think you've got the stuff? Well, The World's Hardest Game 2.0 doesn't think you do.
Yes, amazingly, it's possible to have a sequel to a game called "The World's Hardest Game". It doesn't seem logically possible, since if the first one was actually the world's hardest, how could another one come along and share the moniker? It made me doubt the name in the first place. That is, until I tried the game.
The mechanics of the game are very simple. You are a small red square, ...
Reader Comments (Page 1 of 1)
Omega31 said 9:55AM on 6-28-2007
Please please please get an editor for these blog posts! First off, I think you meant "speck" instead of "spec." And I'm fairly sure you meant "complement" instead of "compliment" (unless DoubleClick's technology is saying nice things about Google's). Then there are the missing apostrophes ("Googles" instead of "Google's") and randomly-inserted commas ("DoubleClicks superior knowledge in the industry, will also be able..."). The article itself is fine, but the rampant spelling, diction, and punctuation errors really detract from the message.
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Chris Gilmer said 10:39AM on 6-28-2007
Omega31 - in our rush to get the news out, we might sometimes miss little things. Thanks for pointing them out though.
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Egan Foote said 10:34AM on 6-28-2007
Omega31 - You're a douche.
Egan, out.
http://eganfoote.wordpress.com
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