It was known that Kevin Rose of Digg fame has been working with a small team on something to do with instant messaging for a little while now. Well, the kittie kat jumped, or should I say Pownced out of the bag on Tuesday night.

Pownce is a way to send anything from messages, files, links and events to friends online. It runs care of Adobe's Apollo runtime platform, taking advantage of its many benefits like building one application for Mac, PC and Linux operating systems, and Amazons S3 file storage. So in order to use it, AIR must be downloaded and installed first.

First thing you do to get started with Pownce is to create a network of friends that you want to share items with, then you can choose whether to send it to the whole list, or specific people. Basically, whoever you want to read or see you item, will be able to. It's free, and ad supported.

Pownce is still in an invite only mode so the system can be monitored and scaled accordingly. Users who want to get in on this application can sign up on the Pownce website. Look out for a full review on DownloadSquad when we are lucky enough to score an invite.