If you've got a web site or blog, you're probably using a statistics tracking service like StatCounter, SiteMeter or Google Analytics. Without a doubt, Google Analytics is the most comprehensive system around for tracking and analyzing visitor data for your website. But there are so many bells and whistles that it can be a bit intimidating.

Nonprofit consultant Beth Kantor has put together a great primer on Google Analytics. It's intended for nonprofits, but it's useful for anyone struggling to make sense of all the graphs and charts in Google Analytics.



If you already understand the value of an web analytics package, we'd recommend skipping ahead to the 2 minute mark, where Kantor begins to explain the five steps you should take before setting up your account.