Leaked Hot Scoop: Yahoo buys Rivals.com

Filed under: Business, Internet, Web services, Yahoo!

Leaked Hot Scoop: Yahoo buys Rivals.com

by Chris Gilmer Jun 20th 2007

In a recently leaked story on a PR news site, Yahoo has announced its first deal since the CEO swapping fiasco. GigaOm's Liz Gannes caught sight of this timing error on an Associated Press story that could have Yahoo in the front of the line for the online obsessive sporting fan.

Under Jerry Yang's command its business as usual, and Yahoo is moving along by acquiring the hard core sporting site Rivals.com. The company charges between $10 and $100 per month to over 185,000 subscribers for their subscription based service, and with 2.57 million visitors last September alone, this site will be racking some coins in for Yahoo.

The Yahoo sports section is second only to ESPN.com's, and it looks like this move could be the one they are looking for to push them over the top in this vertical. The purchase price for Rivals.com is not being disclosed.

Tags: ap, aquire, ceo, jerry yang, JerryYang, rivals.com, sports, spoting, story, yahoo

Reader Comments (Page 1 of 1)

Jared C. said 11:26PM on 6-20-2007

I think more importantly is the fact that this is an area of the market that Google is not in. I love Google...but good for Yahoo.

Chris Gilmer said 11:53PM on 6-20-2007

Good point Jared C! Yahoo can now be considered tops in the finance and sports verticals!

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