Apple prepping online movie rentals?

Filed under: Video, Apple

Apple prepping online movie rentals?

by Brad Linder Jun 11th 2007

The Financial Times is reporting that Apple could be planning to offer online video rentals. The company is reportedly in talks with the major movie studios. Unlike competing services Amazon Unbox or Movielink, Apple customers can buy movies from the iTunes store, but they cannot rent them.

While downloaded movies usually sell for $10 to $15, Apple could charge $2.99 per rental. You'd be able to download a movie and watch it within 30 days. Apple currently sells movies from Disney and Paramount. It's likely that Apple will be able to sign deals with more studios by offering rentals, which are less likely to cannibalize DVD sales.

Just a few months ago, Steve Jobs squashed a rumor that Apple was planning a music subscription option for iTunes customers. But if this latest rumor is true, it means Apple's not beyond shaking things up a bit at the iTunes store.

Tags: itunes, movies, steve jobs, SteveJobs, video rentals, VideoRentals

Reader Comments (Page 1 of 1)

Gardiner Westbound said 11:52AM on 6-11-2007

Nothing succeeds like an idea whose time has come.

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