Google and FeedBurner make it legal

by Brad Linder Jun 2nd 2007

Looks like the rumors were true, Google has purchased RSS management company Feedburner.

In a blog post, Google VP Susan Wojcicki wrote that the acquisition fits into the company's efforts to find new tools for content creators and AdWords advertisers. FeedBurner syndicates feeds for over 400,000 publishers, and provides tools for analyzing monetizing their feeds.

It'll be interesting to see how Google combines its existing services with FeedBurner, for example making it easier to add AdSense to an RSS feed, or merging Google Analytics with FeedBurner's analysis tools.

There's no official word on the terms of the deal, but early reports had Google paying $100 million for FeedBurner.

[via Read/Write Web]

Tags: acquisition, feedburner, rss

Reader Comments (Page 1 of 1)

Tank8131 said 5:53PM on 6-02-2007

Is it just me or is Google buying a lot of companies as of late?

a;ex said 3:17PM on 6-03-2007

google is one of the 10 richest companys and google beats everything

Paulo said 6:02PM on 6-03-2007

Perhaps someone will appears with a good idea like the Google creators and a new brand will rise to face Google!!!

Mysterius said 7:05PM on 6-03-2007

@Paulo: There's already at least 2 major companies threatening Google: Yahoo and Microsoft. Yahoo's weaker, but they still have a comparable audience, and are competing with Google on its own turf. It seems Microsoft still can't get "Web 2.0" right, but the Microsoft approach of "throw money at them until they drown" hasn't failed yet. Microsoft is still potentially as much of a threat to Google as Google is to Microsoft.

Paulo said 9:14AM on 7-20-2007

Well, It´s survival rules, big enterprises like google are buying everthing around them...

Featured Time Waster

Civiballs is a beautiful, soothing physics puzzle Time Waster

I have an absolute weakness for physics games, and while Civiballs isn't the strongest physics-based game, what it lacks in the physics department it makes up for a few times over in style and fun.

In Civiballs, you are presented with a few colored balls, and your goal is to get those balls into the same-colored urn on the level. The "civi" part of Civiballs is that there are 3 sets of levels to play, each representing a different civilization. While the civilization doesn't affect gameplay, the artwork for each level is beautifully themed to it's appropriate era.

To play the game, you are given only one tool - a sword with which to cut the chains that are holding the balls. The puzzle part of the game is in figuring out what order, and with what timing to cut each chain. Do it right, and all the right balls end up in the right urns, with no stray balls entering an urn (a no-no). Do it wrong, and you get to start over again.

Civiballs is not terribly deep on gameplay; the entire game can be completed in about 15 minutes. But if you enjoy this type of game, it will be a very enjoyable 15 minutes.

View more Time Wasters