YouTube tests in-line advertising

Filed under: Business, Video, Web services, Google

YouTube tests in-line advertising

by Brad Linder May 11th 2007

Google is placing advertisements in the body of a limited number of YouTube videos. The interface is rather interesting, with a small text ad showing up on the bottom of the screen partway through the video.

If you click on the text of the ad, you're taken to the advertiser's site. If you click the play button on the ad, a video commercial pops up inside the same window as the video you're watching. When the commercial ends, your video resumes.

The ads only play when you're watching the video via YouTube. We tried embedding this My Chemical Romance video in a blog post, and the ad didn't show up, which is nice. When you embed clips from other video sites, such as The Onion News Network, you may have to deal with pre-roll ads, which you can't get rid of, and which you don't make any revenue from.

[via NewTeeVee]

Tags: advertising, commercial, youtube

Reader Comments (Page 1 of 1)

Mark said 9:02PM on 5-11-2007

Another nail in Youtube's coffin. Nice going Google, you jerks.

William said 8:33AM on 5-12-2007

I wonder if I would capture myself with my Mobiola http://symbiancorner.blogspot.com/2006/12/mobiola-web-camera-for-symbian-nokia.html would Google add to this clip adverts and who much I would get from YouTube?

Smarky said 1:58PM on 5-12-2007

My Chemical Romance are the best :D

Mysterius said 1:59AM on 5-13-2007

@Mark: Get real. YouTube would have done video advertising with-or-without Google. You should be thankful that they have Google's expertise to draw on whenever they need it. And Google has given a lot of independence to YouTube; almost too much, IMHO.

Luis said 10:29AM on 5-13-2007

Probably to pay fir all the lawsuits.

Luis said 11:35PM on 5-13-2007

Probably to pay for all the lawsuits. :)

frank burns said 9:30AM on 7-22-2007

In compliance with the advertising board this form is acceptable.It gives the viewer the choice to watch an ad but at the same time, it enables content to be seen that would otherwise fail to attract the attention of consumers.With country based clients there is an abundance of wealth in this form of advertising,it is clean and rewarding to those who do not have immediate access. "Well Done Google"!

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