A few weeks ago we told you that eBay was in talks to buy StumbleUpon. And then nothing happened for a while. Well, stuff happened, but the biggest announcement involving eBay was probably the new Firefox Companion for eBay.Now the Wall Street Journal reports that the talks are on, and that auction company could be prepared to shell out $75 million for the social web discovery service. There's no final agreement on the table yet, and the deal could still fall through.
As Duncan Riley at TechCrunch points out, this an interesting move for eBay. The company has already purchased Paypal and Skype, but those are both companies that can be integrated into an online auction service. StumbleUpon lets users discover new websites by clicking a Stumble! button on their browser toolbar. Unless eBay wants a new way for users to find random junk for sale (which you can already do pretty easily), this seems like a departure from eBay's usual offerings.
Reader Comments (Page 1 of 1)
5-09-2007 @ 11:35PM
rhart23 said...
Well, I found this website through stumbleupon so it has to be worth something (that was about 6 months ago).
My guess is they will get some kind of social shopping tool that will be able to bring in easy cash through affiliates.
Reply