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NHL on Joost

by Peter White May 1st 2007

People in the United States don't watch a lot of professional hockey. Viewership got so bad for the NHL after the lockout that ESPN dropped the rights and many games were broadcast on the Outdoor Life Network. Confusing for a number of reasons, many of which center around the fact that the NHL has very little to do with outdoor life. The NHL being broadcast alongside such riveting sports as hunting and fishing signaled a low point for the league. Not to say that there is anything wrong with fishing, but if you're sitting around your house watching it, maybe you should question some of the decisions you've made in your life that have brought you to this sad little moment.

Part of the cause of the decline of NHL viewership in America can be attributed to the fact that it is very hard to find a game on TV. Marquee matchups are often not broadcast nationwide, and anyone not living close to their favorite team might not be able to see the games. Joost and the NHL have recognized this niche, and are jumping on it. Beginning with the start of the 2007 Stanley Cup Final Joost will broadcast the games for free on the Joost Distribution platform. The games will be broadcast in full (on a delay) and highlights will also be available. As an added bonus, many of the best games from NHL past will be available to watch.

So any Americans -- ok, let's face it; any Canadians living in the US -- jonesing for their NHL fix should get a Joost invite and get in on the free NHL action. Or move home. Or watch fishing and place yourself into an boredom-induced coma. Come on, seriosuly? People watch fishing?

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