Filed under: Business, News, Yahoo!
Yahoo! to Google: We've got advertising too!
In October Yahoo! picked up a 20% stake in advertising company Right Media. Today, Yahoo! bought the other 80% for $680 million in cash and stock.This comes just weeks after Google picked up advertising giant DoubleClick for $3.1 billion. In other words, the big search portals ain't just about searching no more. Okay, that's been true for a while, but this makes Google and Yahoo! two of the biggest names in online advertising.
Right Media runs an advertising marketplace, or an exchange where advertisers and publishers can buy and sell online ads through auctions. Yahoo! had been using Right Media to place ads on its own sites since last year.
DoubleClick plans its own advertising marketplace, but has yet to do so.
So, just how good at time waster games are you? Think you've got the stuff? Well, The World's Hardest Game 2.0 doesn't think you do.
Yes, amazingly, it's possible to have a sequel to a game called "The World's Hardest Game". It doesn't seem logically possible, since if the first one was actually the world's hardest, how could another one come along and share the moniker? It made me doubt the name in the first place. That is, until I tried the game.
The mechanics of the game are very simple. You are a small red square, ...
Reader Comments (Page 1 of 1)
godsmack said 12:42PM on 4-30-2007
Not true! DoubleClick's offering is in the process of launching.
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Iuqiddis said 3:59PM on 5-01-2007
just checking
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