Filed under: Business, News, Yahoo!
Yahoo! to Google: We've got advertising too!
In October Yahoo! picked up a 20% stake in advertising company Right Media. Today, Yahoo! bought the other 80% for $680 million in cash and stock.This comes just weeks after Google picked up advertising giant DoubleClick for $3.1 billion. In other words, the big search portals ain't just about searching no more. Okay, that's been true for a while, but this makes Google and Yahoo! two of the biggest names in online advertising.
Right Media runs an advertising marketplace, or an exchange where advertisers and publishers can buy and sell online ads through auctions. Yahoo! had been using Right Media to place ads on its own sites since last year.
DoubleClick plans its own advertising marketplace, but has yet to do so.
I don't know if this is a labor of love or merely the brainchild of four very gifted games designers, but Level Up is a really weird mash-up of gaming elements that you have probably never seen in a Flash game before.
Let's start with the premise itself: Groundhog Day meets Memento. The game experience revolves around 'days': you explore the world and the clock slowly ticks towards the evening. You bounce around picking up gems and talking to the denizens of 'Level Upland'. Eventually you feel tired and head back to ...
Reader Comments (Page 1 of 1)
godsmack said 12:42PM on 4-30-2007
Not true! DoubleClick's offering is in the process of launching.
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Iuqiddis said 3:59PM on 5-01-2007
just checking
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