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Filed under: Web services, Yahoo!

Yahoo! the new AOL homepage looks awfully familiar

AOL and Yahoo!
AOL -- this blog's parent company -- has launched a redesigned home page, and you know, there's something awfully familiar about the layout. We just can't quite put our finger on it.

The portal's easier to navigate, has a nice set of links on the lefthand side -- oh yeah, and it looks almost exactly like the Yahoo! home page.

The wise-crackers at digg are having a field day with this one. One of our favorite quotes:

"What are you talking about? This is *so* not a rip-off of Yahoo. For example: Whereas Yahoo has search links of: Web, Images, Video, Local, Shopping ...the AOL site has links of Web, Images, *News*, and Local.

You could make the case that this is an intuitive web design for any company to follow, but it does look awfully similar.

For a company trying to reinvent itself as a web portal rather than a internet service provider, AOL really needs to focus on new and innovative services rather than playing a game of follow the leader by copying sites like Google, digg and Yahoo!.

Of course, we have to admit that investing in a blogging network was a great start.

[via TechCrunch]
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