When it rains Google news, it pours. The company goes and announces it's working on an online Power Point clone, adds charts to its spreadsheets, and launches a StumbleUpon style toolbar button all within a 24 hour period.

Now Google's decided to give its online price comparison page Froogle a new grownup sounding name, "Google Product Search." With the new name comes a streamlined look. The price and brand options that used to take up some serious screen real estate at the top of the page have moved to the bottom, leaving just the "Show Google Checkout items only" link at the top.

You still won't see Google Product Search as one of the main options above the search bar on Google's home page. But now when you click "more," you'll be presented with "Products," as an option, rather than "Froogle." That alone should increase traffic to the site dramatically, as many users probably never clicked on Froogle simply because they didn't know what the heck it was.

[via Search Engine Land]