Viacom's strategy of providing an immersive entertainment experience will now be monetized throughout their portfolio of properties with Yahoo's new Panama ad platform.In this ad deal, Yahoo's newly launched search marketing platform will be the exclusive provider of all contextual and sponsored search ads for a first run of 33 Viacom sites, with the strong potential to expand to another 140 additional Viacom sites under a multi year deal.
The current site roster that will be participating in the partnership includes MTV.com, VH1.com, Nickelodeon.com, comedycentral.com and BET.com. Viacom is the number one online entertainment destination with over 90 million unique viewers in February 2007.
Yahoo's Panama ad platform has only just been released, but its growing strong. Viacom has just jumped on board as a huge partner, who could be the next one to steal valuable space away from Google?
