AOL announced they will start selling Google Adwords under a new white labeled solution. The deal was mentioned back in December 2005 when Google invested $1 Billion for a 5% stake in AOL in order to collaborate on online video offerings and Instant Messaging among other items.Under this new white labeling solution through a new AOL Marketplace, the company will be enabled to sell search advertising directly to advertisers on AOL owned properties. The system has been in testing for the past five months with 30 advertisers that have had the ability to buy search advertising targeted directly at the AOL Search audience, AOL client applications and on AOL.com. Advertisers can also segment and optimize traffic coming from AOL. The system does also include the reporting features that advertisers expect from Google AdWords.
It appears as though AOL's testing advertisers have been extremely happy with their results over the past few months and have actually increased their ad spends due to this new product. Needless to say with this new found success of white labeling, I wonder which media conglomerate Google hits next?
