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Everyone knows its America's number one pastime, and now Google has announced their entrance into the TV ad market.

There has been a lot of speculation recently surrounding the fact that Google's been nosing around the TV market to extend their offline ad experimentations, and it was just a matter of time before the news officially dropped. With this new TV Ad trial, Google hopes to improve user experiences and bring value to both advertisers and publishers. They are currently working with EchoStar and Astound Cable to deliver ads to viewers, as well as helping advertisers and programmers buy, schedule, deliver and of course measure ads on television. We also dropped news this morning about how Google and Dish Networks will be announcing a deal to serve ads over their network.

The ads will be purchased through an automated interface auction model, pricing based on a CPM basis with ads then targeted by demographic, time of day and channel. The ads will be delivered with all reporting and statistics done through set top box technologies. The boxes will report on how many times an ad was viewed and whether it was watched in completion.

So needless to say, if more advertisers buy into Google's technology and take the statistics into consideration when planning campaigns, we might never see boring, useless commercials ever again! Then again, it sure does feel a little like big brother is watching us.