We mentioned a few weeks ago potential plans for Google and Dish networks to sign a deal, and it looks like that rumor may turn into a reality.

Google is expected to announce a deal today with Dish Networks to sell television ads on the network through an online auction. During the auction advertisers will have the opportunity to bid on a price for ads per thousand households, and only pay for households who have their televisions tuned in. Google will also let advertisers know how many people decided to change the channel mid commercial.

The whole thing sounds a lot like the television version of AdWords to us. The difference being the television ads will not be contextually placed or based on a viewers past viewing habits.

[Via Venture Beat]