Hot off the presses; Yahoo keeps trucking along with its mobile announcements, this time they take aim at publishers wanting to enter the mobile market.

In continuing its mobile success streak, Yahoo is now looking for Publishers interested in providing mobile content. The newly launched Yahoo! Mobile Publisher Services is a suite of services that helps publishers increases the distribution and monetization of their content on mobile devices. The goal of this service is to deliver tools to advertisers and publishers that help them enable the growth of the mobile internet to benefit consumers. By joining, publishers will have access to the Yahoo! Mobile Ad Network, Mobile Content Engine, Mobile Media Directory and the Mobile Site Submit.

• The Yahoo! Mobile Ad Network will enable publishers to serve syndicated advertising in mobile content, in a variety of formats including video, in game placements and sponsored links.
• An innovative tool that Yahoo has come up with is the Yahoo! Mobile Content Engine. This will allow publishers who do not have a mobile site, the ability to create mobile content to distribute on mobile devices efficiently and effectively.
• The Mobile Media Directory will make it easy for publishers to make their mobile media accessible through Yahoo's oneSearch, by submitting their list of products for review by Yahoo, who will then rank and review it.
• Mobile Site Submit, like a regular web site submit, will allow mobile publishers the ability to provide information on their mobile site with a description and tags to ensure proper indexing in Yahoo oneSearch.

Talk about growth, Yahoo has been taking the mobile application world by storm lately. We will be following this one closely to see how Yahoo!'s Mobile Publisher Services really does help out publishers.

UPDATE: I took out the underlines, and replaced with bold. Sorry Jeffrey, my bad.