Yahoo steals the mobile world, and opens it up for publishers

Filed under: Business, Developer, Internet, Web services, Yahoo!

Yahoo steals the mobile world, and opens it up for publishers

by Chris Gilmer Mar 27th 2007

Hot off the presses; Yahoo keeps trucking along with its mobile announcements, this time they take aim at publishers wanting to enter the mobile market.

In continuing its mobile success streak, Yahoo is now looking for Publishers interested in providing mobile content. The newly launched Yahoo! Mobile Publisher Services is a suite of services that helps publishers increases the distribution and monetization of their content on mobile devices. The goal of this service is to deliver tools to advertisers and publishers that help them enable the growth of the mobile internet to benefit consumers. By joining, publishers will have access to the Yahoo! Mobile Ad Network, Mobile Content Engine, Mobile Media Directory and the Mobile Site Submit.

The Yahoo! Mobile Ad Network will enable publishers to serve syndicated advertising in mobile content, in a variety of formats including video, in game placements and sponsored links.
An innovative tool that Yahoo has come up with is the Yahoo! Mobile Content Engine. This will allow publishers who do not have a mobile site, the ability to create mobile content to distribute on mobile devices efficiently and effectively.
The Mobile Media Directory will make it easy for publishers to make their mobile media accessible through Yahoo's oneSearch, by submitting their list of products for review by Yahoo, who will then rank and review it.
Mobile Site Submit, like a regular web site submit, will allow mobile publishers the ability to provide information on their mobile site with a description and tags to ensure proper indexing in Yahoo oneSearch.

Talk about growth, Yahoo has been taking the mobile application world by storm lately. We will be following this one closely to see how Yahoo!'s Mobile Publisher Services really does help out publishers.

UPDATE: I took out the underlines, and replaced with bold. Sorry Jeffrey, my bad.

Tags: ad, content, mobile, network, onesearch, publishers, yahoo, yahoo!

Reader Comments (Page 1 of 1)

Jeffrey McManus said 11:10AM on 3-27-2007

The non-linky underlined words on this post make me sad.

Chris Gilmer said 11:36AM on 3-27-2007

Sorry Jeffrey, my bad. I replaced the underlines. Didnt mean to make you sad.

Featured Time Waster

Civiballs is a beautiful, soothing physics puzzle Time Waster

I have an absolute weakness for physics games, and while Civiballs isn't the strongest physics-based game, what it lacks in the physics department it makes up for a few times over in style and fun.

In Civiballs, you are presented with a few colored balls, and your goal is to get those balls into the same-colored urn on the level. The "civi" part of Civiballs is that there are 3 sets of levels to play, each representing a different civilization. While the civilization doesn't affect gameplay, the artwork for each level is beautifully themed to it's appropriate era.

To play the game, you are given only one tool - a sword with which to cut the chains that are holding the balls. The puzzle part of the game is in figuring out what order, and with what timing to cut each chain. Do it right, and all the right balls end up in the right urns, with no stray balls entering an urn (a no-no). Do it wrong, and you get to start over again.

Civiballs is not terribly deep on gameplay; the entire game can be completed in about 15 minutes. But if you enjoy this type of game, it will be a very enjoyable 15 minutes.

View more Time Wasters