Filed under: Video, News, Web services
BBC and YouTube strike a deal
The BBC plans to set up three YouTube channels featuring short clips of BBC content. There will be one news channel and two entertainment channels.One of the entertainment channels will feature trailers and short videos related to BBC programming. There will be no advertising on this channel. It's main purpose will be to drive traffic to the BBC's website, which in the future may include full episodes of TV programs for streaming and download.
The other entertainment channel will be advertising-driven, and will include 3-6 minute clips of material from the BBC archives. Clips will include content from Top Gear, The Mighty Boosh, and nature programs.
The news channel will also include advertising, and will show around 30 news clips every day. The news clips will be available only to viewers outside of the UK, which I find kind of funny. Sure you shouldn't have to watch advertising on the BBC if you live in Britain, but does that mean you should actually have less access to this BBC outlet than foreigners?
Anyway, somebody wake me when they put Doctor Who episodes up on YouTube.
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Reader Comments (Page 1 of 1)
Ian said 1:48PM on 3-02-2007
I believe the BBC is looking to
A) Create a new Revenue stream
B) Allow non UK residents decent access to BBC programing (we will either pay or see Ads).
Right now in the USA (for instance) the BBC programming is shown on BBCAmerica (not every cable company offers it, or on a very adhoc, read infrequent basis) via PBS channels etc. Very unsatisfactory for both potential viewers and the BBC.
Thus some of these news BBC internet channels are being specifically orientated to a new cadre of viewers willing to see Ads or even pay.
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