Download the new Switched app for your iPhone

Skip to Content

Engadget for the iPhone: download the app now
AOL Tech

Filed under: Internet, Video, Social Software

Zooppa launches - user generated advertising goes social

For those who have mastered their narrative skills with a camera and don't feel like waiting for YouTube to start sharing revenue, Zooppa (pronounced: zoo-pa) just might be your ticket to fame and fortune. As a new startup that's been stirring some buzz for a little while now, Zooppa melds user generated video with advertising for a unique business model. Businesses supply advertising briefs - what their product is, who they're targeting, any brand-specific design elements, etc. - and users create advertisements for the company, uploading them for Zooppa users to vote on. After voting closes, the winning video scores a cash prize, though we aren't sure exactly how large of a prize that is just yet.

This looks like a fantastic idea for both aspiring marketers and small businesses on little to nonexistent budgets. Who knows: could we see one of next year's Super Bowl ads come out of a Zooppa contest later this year?
jobs & resumes
iPhone / Android Developer

Bump Technologies, Inc. - Mountain View, CA (2 weeks ago)

See More Relevant Jobs ›

Featured Time Waster

Level Up! A platform-hopping RPG Time-Waster

I don't know if this is a labor of love or merely the brainchild of four very gifted games designers, but Level Up is a really weird mash-up of gaming elements that you have probably never seen in a Flash game before. Let's start with the premise itself: Groundhog Day meets Memento. The game experience revolves around 'days': you explore the world and the clock slowly ticks towards the evening. You bounce around picking up gems and talking to the denizens of 'Level Upland'. Eventually you feel tired and head back to ...

View more Time Wasters


Follow us on Twitter!

More Tech Coverage

Joystiq

TUAW

DailyFinance

Autoblog

Urlesque

Engadget

WoW

Switched.com

FanHouse