Youtube's music video free-for-all may soon come to a close, but not in the way many once feared. Google announced it is experimenting with video advertisements tied to the music videos from Sony and Warner Music Group as part of a four week trial in preparation for a wider roll-out. According to the Reuters article, the ads will be targeted specifically at embedded content displayed on other sites. In a departure from Google's Adsense, the advertisements are pay-per-view (CPM) rather than pay-per-click(CPC). Interesting to note that revenue will be split three ways under the new system. Labels, YouTube and the syndicating website will all get a cut although details are unavailable surrounding the exact amounts.
I've been unable to find an example of the new ads in the wild, have any of our eagle-eyed readers seen the new system at work?
Reader Comments (Page 1 of 1)
1-23-2007 @ 6:44PM
Michael said...
Oh, no. They've killed Kenny! Even YouTube become commercial...
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1-23-2007 @ 9:55PM
Katie Quinn said...
YouTube has become such a mainstream hit - and I do agree with Michael's comment.
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1-24-2007 @ 1:05AM
Hone Money said...
Well they had to try and make more money from it sooner or later.
Theres nothing to lose by giving it a shot.
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1-25-2007 @ 2:21AM
Hipotecado said...
I don´t read in Reuter´s article nothing about Youtube...
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