YouTube tries video ads

by Grant Robertson Jan 23rd 2007

Youtube's music video free-for-all may soon come to a close, but not in the way many once feared. Google announced it is experimenting with video advertisements tied to the music videos from Sony and Warner Music Group as part of a four week trial in preparation for a wider roll-out.

According to the Reuters article, the ads will be targeted specifically at embedded content displayed on other sites. In a departure from Google's Adsense, the advertisements are pay-per-view (CPM) rather than pay-per-click(CPC). Interesting to note that revenue will be split three ways under the new system. Labels, YouTube and the syndicating website will all get a cut although details are unavailable surrounding the exact amounts.

I've been unable to find an example of the new ads in the wild, have any of our eagle-eyed readers seen the new system at work?

Tags: advertisements, CPC, CPM, youtube

Reader Comments (Page 1 of 1)

Michael said 6:44PM on 1-23-2007

Oh, no. They've killed Kenny! Even YouTube become commercial...

Katie Quinn said 9:55PM on 1-23-2007

YouTube has become such a mainstream hit - and I do agree with Michael's comment.

Hone Money said 1:05AM on 1-24-2007

Well they had to try and make more money from it sooner or later.

Theres nothing to lose by giving it a shot.

Hipotecado said 2:21AM on 1-25-2007

I don´t read in Reuter´s article nothing about Youtube...

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