If you ever have the need to convert video formats on the fly, but just don't seem to have the proper applications available that can do it for you, Hey!Watch might do the trick for you. Hey!Watch, which officially launched on January 10th, is a simple online solution that lets users upload videos, or point to online videos from locations like YouTube, Google Video and other social networks, and have them encode the video in any format. How does it work? Create an account, point to the online video, or video file on your local computer and upload. Hey!Watch displays a transfer status bar on the the screen with a time frame count down, with a list of your actions on the site. When the video has been uploaded, it will display in a "Raw" video section. Click the Raw video you wish to convert, and choose your encoding setting. There are a wide array of encoding options ranging from different iPod ranges, avi, asf, mov, Playstation, Nintendo, Nokia 770, Pocket PC, Wii, Zune, DivX, Flash video, Mpeg, TiVo, mp3, aac, and WMV. If you don't find your video encoding option here, chances are that you don't need that format.

Uploading a two minute video from YouTube took me roughly two minutes. Then encoding that video to an iPod 16:9 took less than a minute. From there, downloading the completed video to my desktop took seconds. Hey!Watch will also show a complete list of all Encoded videos, and Raw videos you have made under your profile. Making it easy to go back and change encoding settings. Hey!Watch also has a mobile version where videos can be uploaded though a mobile dashboard.

The Hey!Watch service is free for 10 monthly encoding sessions, then requires a $4.99 monthly fee for more than 10, and up to 100 monthly encoding sessions.


[Via Emily Chang]