Warner Music taps Brightcove for embedded video

Filed under: Business, Internet, Video, Web services

Warner Music taps Brightcove for embedded video

by Chris Gilmer Oct 27th 2006

All this talk about video lately is surely driving everyone video mad! This is a different kind of video news, a new partnership of sorts. Warner Music, one of those big record labels, has decided to use Brightcove's technology to embed music videos inside of its record label and musician web sites. Sire, Atlantic, and Electra are some of the labels that will be using the video technology to provide music videos and artist interviews on demand to visitors. Now, kicking this into a social space, MySpace, and social network fans will be able to easily add the videos to their pages. This new effort by Warner, is a way to keep track, and monitor video usage in the outside world. Well, outside of YouTube and other video sharing sites at least.

Tags: brightcove, music, myspace, recordlabel, video, warner, youtube

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