Adobe's new offline web idea called "Apollo" aims to change the stigma of web-only content, where all the needed resources reside for development. Developers will now be able to build interactive apps on the desktop, without needing to rely on the web so much for their development needs. Adobe is expected to release many more details at their MAX developer's conference October 23-26th, so developer feedback can be incorporated into the first beta release of the product, due out possibly by the end of the year. So far they plan to incorporate the use of PDF, AJAX, Adobe Flex, and other technologies you would find in a development environment. The fledgling product will be handed to a select group of developers for testing purposes.