Sun Microsystems is going to have the first virtual 3D press conference of any fortune 500 company. On Tuesday, October 8th the company will hold their press conference in Second Life instead of at their headquarters or in a briefing room. This shows how much people, companies, and even enterprises are starting to take their traditional business rule book and throw it out the window, to make their business strategy parallel the changing times. Other companies have started to take advantage of this new platform for growth. Hotels have been known to build their real world hotels in SecondLife to show potential guests what it would be like to stay there. There are other endless examples, but Sun is the first to actually hold a press conference of the top companies on Fortune's list. Sun is going to announce that they are diving into SecondLife head-first to test out new ideas, collaboration, and communication strategies. To drop in at their press conference, first you need to have a SecondLife account, free by visiting their site, then visit this link to be teleported to Sun's virtual press conference.