Filed under: Business, Internet, Web services, Microsoft, Social Software
Microsoft's social network Wallop

The MySpace competition is huge, and social networking is a giant place in today's online world. It's taken some time, but Microsoft is almost ready to launch their social network. Wallop has been around the Microsoft campus for awhile now, hiding down deep inside the MSN labs. Earlier this year Microsoft has decided to spin Wallop off as its own company, headed by Karl Jacob, the founder, and funded by a couple of VC companies. The difference between Wallop and all of the other social networks out there is that Microsoft's version introduces forms of personal expression into the mix. Developers and Designers can sign up for a special program to design and sell interactive flash widget like modules, like backgrounds, animations, toys, games and mini applications, that Wallop users can buy and add to their sites.
Unfortunately at the moment, Wallop is by invitation only, and I don't have one yet to test it out. So if anyone has a spare....or if anyone has had some experience using Wallop, we would all love to hear about it.
I don't know if this is a labor of love or merely the brainchild of four very gifted games designers, but Level Up is a really weird mash-up of gaming elements that you have probably never seen in a Flash game before.
Let's start with the premise itself: Groundhog Day meets Memento. The game experience revolves around 'days': you explore the world and the clock slowly ticks towards the evening. You bounce around picking up gems and talking to the denizens of 'Level Upland'. Eventually you feel tired and head back to ...
Reader Comments (Page 1 of 1)
Kevin said 11:43AM on 9-29-2006
Wallop came out of "MSR" labs, not "MSN". MSR = Microsoft Research, and Wallop was part of the Social Computing Group there.
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Avatar said 9:50PM on 9-29-2006
Damn, Kevin won me to the correction. i do have a wallop account, but for some reason it don´t let me send invites.. i don´t know why.
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dB. said 10:16PM on 9-30-2006
I don't think access to the current wallop would be of much use to you. Whatever comes next has been fully revamped. Rumors say it is definitely flash, works best with more people (think bittorrent), has no ads and it has a business model that promises boatloads of money.
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Ben said 1:11PM on 10-04-2006
Hey, just seeing if you were still after a wallop invite? - Drop me an email if you are and I should be able to post one your way.
B
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Daniel said 6:32PM on 10-14-2006
I would be very happy if anyone could send me an invitation to Wallop. Thanks!
Regards
Daniel
Stockholm, Sweden
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