Google has released its online analytics software to anyone that wants to use it to interact with their website.

Google Analytics lets users track visitors, identify navigational issues, track keywords, and where visitors are coming from. Analytics will also tie into your Google AdWords account and let you know how visitors found your site, where they came from, how they were referred, and measure your total AdWords campaign effectiveness.

Google also has a "Conversion University". A place where Analytics users can go to read up on marketing and content optimization tips from industry experts. Current new articles in the University include Increasing Conversions with Internal Search and Monitoring Visitor Conversion.

Google Analytics is simple to set up. Log in using your Google Account ID, and enter the domain you want to monitor first. Multiple domains can be added later. A code snippet has to be added to the end of all HTML pages that you wish to monitor. Google Analytics displays a nice dashboard with Executive, Conversion, Marketing, and Content summaries, as well as Marketing Optimization, and Content Optimization reports. I am currently testing it out, and so far so good. It is easily a welcome addition to your current tracking software.