Filed under: Business, Design, Developer, Internet, Utilities, Productivity, Web services, Google
Google Analytics for everyone
Google has released its online analytics software to anyone that wants to use it to interact with their website.Google Analytics lets users track visitors, identify navigational issues, track keywords, and where visitors are coming from. Analytics will also tie into your Google AdWords account and let you know how visitors found your site, where they came from, how they were referred, and measure your total AdWords campaign effectiveness.
Google also has a "Conversion University". A place where Analytics users can go to read up on marketing and content optimization tips from industry experts. Current new articles in the University include Increasing Conversions with Internal Search and Monitoring Visitor Conversion.
Google Analytics is simple to set up. Log in using your Google Account ID, and enter the domain you want to monitor first. Multiple domains can be added later. A code snippet has to be added to the end of all HTML pages that you wish to monitor. Google Analytics displays a nice dashboard with Executive, Conversion, Marketing, and Content summaries, as well as Marketing Optimization, and Content Optimization reports. I am currently testing it out, and so far so good. It is easily a welcome addition to your current tracking software.
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They key to getting good at Graveyard Shift is learning to use ...
Reader Comments (Page 1 of 1)
unimental said 4:40PM on 8-16-2006
Yes, Google Analytics isn't a full-out replacement for StatCounter (for example), but makes for a fantastic supplemental source of information about your shoppers/visitors. I've been using it for a few weeks (via an invite code) and can't complain. Interface = Spiffy & Free. Can't really beat that, eh?
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Garold said 5:05PM on 8-16-2006
I got in on Google Analytics back when they first started it (before it was restricted). It's pretty handy, but I can't figure out how to make it tell me all the information I want.
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Chris Watson said 10:43AM on 8-17-2006
Isn't this pretty old news? I've been using Google Analytics since November 2005, although I do realize I was in the first batch of users. Have they finally started letting new users in without an invitation?
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Chris Gilmer said 10:50AM on 8-17-2006
Yes - they have finally released the tool for all to use!
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