iTunes movie rentals

Filed under: Fun, Internet, Utilities, Apple

iTunes movie rentals

by Chris Gilmer Jul 18th 2006

Apple is rumored to be launching iTunes movie rentals. The news will apparently be dropped by none other then Steve Jobs at his Keynote address at Apple's Worldwide Developers Conference in San Francisco on August 7-11th.

Think Secret has said that Apple has deals with Disney, Universal, Paramount, and Warner Bros. studios to rent out videos, and not sell them. Since the videos will be purchased for rental only, they will be electronically date stamped with time encoding, or play encoding, only allowing users to view the video a certain number of times, or by date, having a certain time frame users can watch videos for.

Apparently Apple was trying to get the studios to shift towards the buy-the-movie-electronically idea, but the studios were highly set on only offering a subscription only, or rental type structure through iTunes.

The new service is said to work through Guba, an online entertainment destination that lets users share, upload, download, and browse video.

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