Web-based feed reader Rojo has been at the periphery of my radar for awhile now, but didn't really "discover" it until today. Like Jason, I'm really getting into it, and fast. It seems like a bit of a cross between del.icio.us, Digg, and a feed reader, but with the emphasis on the latter. Feeds are "river of news" style, but you can tag feeds and individual feed items and surf your tags later on, and there's a "Mojo" feature to promote stories a la Digg. The tags and Mojo give way to a social aspect of the service which shows you popular items from everybody's feeds, optionally filtered by tag.

Anyway, I was a little disappointed that Rojo only reports 274 subscribers to Download Squad's feed. If you read our feed in another reader and are happy with it, by all means stick with it, but if you've been shopping around for a feed reader I suggest giving Rojo a try. I've found that it can be a little sluggish, and some of its features might get in the way of users who want something a little more streamlined, but as a blogger I'm really enjoying it. That said, here's the part where I pimp out our feed and some of our sister sites'  feeds with some handy links:

Click on the links to be taken to a handy page on Rojo that will let you add the feed to Rojo or one of several other popular feed readers. In case yours isn't on the list, you can find our raw feed here. I'm gonna be keeping an eye on that subscription number and I'm going to report back in a week and let you know if the number has climbed at all. I'd really love to see it double, but let's go for a 20% increase, okay?