Filed under: Audio, Windows, Web services, Microsoft, Commercial
Microsoft and MTV to launch music service
by Marc Perton Dec 13th 2005 at 1:12PM
Bill Gates wants his MTV. Microsoft announced today that it will be teaming up with the music channel to create a new online music service, which will be integrated into an upcoming version of the Windows Media Player. Rather than leverage any equity that the MTV (or even MSN) brand might offer, the new service will also mark the launch of a new brand, undoubtedly created to prove how hip and happening Microsoft and the M really are: Urge. (Hey, at least it beats “the iTunes Music Store.”) I'm not sure what this means for Microsoft’s deal with Real Networks to promote Real’s Rhapsody service, though I suspect that the fact that Microsoft paid Real $300 million as part of that deal might help soften any blow Real might feel from being urged, er, edged aside.
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Reader Comments (Page 1 of 1)
tim said 10:45PM on 12-13-2005
(snifff)
What's that smell?
Smells like... death.
MTV and Microsoft! The greatest names of the late 80s team up to crater in the mid-aughts.
:-)
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