Skip to Content

Free TUAW iPhone app -- try it now!
AOL Tech

Filed under: Business, Finance, Utilities, News, Blogging, Web services, Google

Google Analytics launches

googleanalyticsThere were some rumblings last night, but today it's official: Google Analytics is live. Google purchased Urchin, a web analysis company, back in March. Looks like they managed to bust that $199 a month service fee down to nothing. That's right, the tools are free! Sprinkle the JavaScript tracking code across your pages, then get access to a full suite of analytical tools: track adwords ROI, track keywords from any search tool, track incoming links from anything... Better still, Google's implementation is quite good at massaging the data, so you have a accurate and complete view of your site traffic, and what's driving people to or from your site. As an added bonus, Google adds the "Conversion University" site, with a bunch of articles on optimizing your site for converting visitors into customers and driving traffic to your site.

One thing that has people concerned is Analytics' ability to track keywords from other search engines. Google promises they will not be using competitor info to their own advantage, which is all based on trust I assume. But since you could be exposing that data, is there any guarantee they won't? Google's And what does this mean for companies like StatCounter and Web Side Story? Will the freely available tools from Google displace them, or usher in a new era of free web analysis?
 
jobs & resumes
Lead Blogger

AOL Find a Job - New York, NY (2 weeks ago)

See More Relevant Jobs ›

Reader Comments (Page 1 of 1)

Featured Time Waster

Graveyard Shift - zombie-busting Time Waster

With Halloween fast approaching, it's a great time to get in some practice defending your territory against zombies. In Graveyard Shift, you take aim at zombies and other creepy-crawlies, blasting them into splatters of cartoony green guts. It's a casual first-person shooter, and it's very easy to get the hang of - use the mouse to aim, click to fire. Graveyard Shift has at least 15 levels, and it might even have some secret stages I haven't unlocked yet. They key to getting good at Graveyard Shift is learning to use ...

View more Time Wasters

Featured Galleries

Defective by Design, London: Protest Pictures
Microsoft Security Essentials
Chromium Pre-Alpha on CrunchBang Linux
Safari 4 Beta
10 Firefox themes that don't suck
IE8 RC1
Download Squad at the Crunchies After-Party
Download Squad at the Crunchies
WordPress 2.7
Cooking Mama: Mama Kills Animals
Windows 7 Hands On
Comodo Internet Security
Android First-look: Amazon.com MP3 Store
Android First-look: Twitroid
Google Reader Android
Android Hands-On
Twine 1.0
Photoshop Express Beta
Mozilla Birthday Cake
Palm stuff
Adobe Lightroom 1.1

 


Follow us on Twitter!

Flickr Pool

www.flickr.com

More Tech Coverage

AOL Radio