Filed under: Security, News, Microsoft, Commercial
Is "just enough piracy" good for the software business?
Sure, software piracy is a bad thing (especially when the victims are
small developers looking for a break in a market dominated by the big
boys — so pay those shareware fees, already!). However, in a recent blog posting,
Chris "Long Tail" Anderson argues that a little piracy can actually be
a good thing. Anderson says that for DRM to be successful, it would
have to be so onerous that it would actually undermine sales, citing
the examples of hardware dongles (mostly abandoned by software
companies) and onerous registration processes (alas, still with us).
Instead, he suggests that companies acknowledge that they're always
going to have to deal with a certain amount of piracy, and adjust their
business models to it. He even mentions speaking to an unnamed former
Microsoft exec, who says the company long ago gave in, and ceded the
bottom end of the market to pirates, recognizing that it was better
than slashing prices to make their products attractive to more
consumers. In turn, says Anderson, Microsoft has been able to charge
more for their products, while making them less difficult for corporate
customers to install (of course, that doesn't factor in recent efforts
like Genuine Advantage,
but that's Microsoft for you.) I actually think Anderson's comments
make a lot of sense; it's sort of like the way retailers have functioned for years. They quietly factor in a certain amount of "shrinkage" as the cost of doing business; the alternative, of putting everything behind glass, would drive away too many legit customers. Is the software industry's equivalent that torrent of Microsoft
Office being downloaded by a teenager would never pay for the legit
thing anyhow?